What does a digital transformation studio do?

It looks at how a business attracts, converts and serves customers, then designs and builds the digital experience and systems that support that journey — website, search visibility, conversion, CRM, automation, payments and measurement.

How is Velvet Giraffe different from a web design agency?

A web design agency delivers a website. We start with the commercial problem: where enquiries come from, why people choose you, what happens after they get in touch, and what's still being done manually. The website is one output of that work.

Can you integrate a website with a CRM?

Yes. Enquiries, assessments and bookings can create and update CRM records automatically, complete with source and campaign data, so nothing is rekeyed and nothing is lost.

Can customers book and pay online?

Yes — booking, deposits, fees and subscriptions can all be handled online and connected to your customer records and communications.

Can you improve an existing website?

Often, yes. Where foundations are sound we improve structure, content, conversion and speed rather than rebuild. Where they aren't, we'll explain why a rebuild is the better commercial decision.

Who owns the website and the domain?

You do. We build on your accounts wherever possible and hand over everything with documentation. No black boxes.

How much does a business website cost?

Digital Foundation starts from £1,750, Growth Engine from £3,500, and a Digital Operating System from £6,500. Every engagement is confirmed after a scoping conversation.

Digital Growth & Transformation Studio

See the bigger picture.
Build the better business.

Q: What happens after launch?

Measurement begins. We review behaviour, conversion and search performance, then prioritise improvements. Launch is where the useful data starts.

Velvet Giraffe designs websites, customer journeys and digital systems that help businesses attract customers, convert opportunities and work smarter.

Get Your Digital Growth Score Book a Strategy Call See What We Build

Strategy · Digital Experience · SEO · AI · Automation · Analytics

Deep aubergine velvet folds overlaid with a fine ivory grid

Our view

We look at the whole business — not just the homepage.

Attention
Experience
Enquiry
Automation
Customer
Growth

Perspective

Height is just
a better view.

Standing back far enough to see how attention, experience, systems and data connect is what changes results. The homepage is simply where it becomes visible.

Different scope

A website is only one part of the picture.

Most digital projects stop at three things.

Design
Build
Launch

We look at all of this.

Traffic
Search
Customer journey
Conversion
CRM
Follow-up
Booking
Payments
Automation
Data
Customer experience
Retention

01Gets found
02Builds trust
03Captures intent
04Connects systems
05Automates follow-up
06Measures behaviour
07Improves over time

One gives you a website.
The other gives the business a better way to work.

The framework

The Velvet Giraffe Growth System

Six connected stages. Most projects fix one of them. Growth comes from making all six work together.

01
Be Seen
- SEO
- Local search
- AI search
- Content
- Authority
02
Be Chosen
- Brand
- Trust
- Positioning
- Customer experience
03
Convert
- Lead capture
- Booking
- Calls to action
- Landing pages
04
Connect
- CRM
- Payments
- Data
- Integrations
05
Automate
- Follow-up
- Workflows
- Administration
- Communication
06
Improve
- Analytics
- Conversion data
- Customer behaviour
- Optimisation

Two minutes, twelve questions

What’s your Digital Growth Score?

A straight assessment of visibility, experience, conversion, automation and measurement — with a practical view of where the value sits for your business.

Start the assessment

Interactive

What could your business do differently?

Choose a sector to see an example of a connected, largely automated customer journey.

Professional Services

01Google / AI search
02Specialist landing page
03Qualification form
04CRM
05Consultation booking
06Automatic confirmation
07Proposal
08Payment
09Client onboarding

Illustrative journey. Yours would be designed around how your customers actually behave.

What we do

Five outcomes, not a list of deliverables.

Need something simpler?

Meet Velvet Giraffe
Launch.

A premium, professionally built website for £995. Ideal if you need to replace an outdated site, launch a new business or simply want something considerably better without commissioning a full digital transformation project.

Explore Launch

Need something more complex? Explore our Growth Engine and Digital Operating System services.

Fixed price

£995

Professionally designed
Mobile optimised
Conversion focused
SEO foundations included
Analytics ready
Custom domain connected
Enquiry form
One streamlined revision round
Professionally launched

Engagements

Four ways to work together.

Every engagement starts with the business, not the template. Prices are starting points, confirmed after a scoping conversation.

Velvet Giraffe Launch

Starting from

£995

For small and growing businesses that need a professional website quickly. A professionally built website, properly thought through, without the traditional website project.

Professionally designed
Mobile optimised
Conversion focused
SEO foundations included
Analytics ready
Custom domain connected
Enquiry form
One streamlined revision round
Professionally launched

Explore Launch

Digital Foundation

Starting from

£1,750

For businesses needing a stronger digital foundation.

Strategy workshop
Premium website
Approx. five core pages
Conversion-focused design
Mobile optimisation
Technical SEO
Search Console setup
Analytics
Lead capture
Domain launch
Cookie and privacy foundations
Handover

Start a Conversation

Growth Engine

Digital Operating System

Starting from

£6,500

This isn't simply a website project. We look at how customers find you, choose you, buy from you and interact with your business — then design the digital infrastructure around that journey.

Everything in Growth Engine
Customer accounts and portals
Databases and customer records
CRM and integrations
Online booking and payments
Intelligent forms
Automated workflows
AI-assisted processes
Automated communications
Dashboards
Operational process redesign
Advanced analytics
Ongoing optimisation

Discuss My Business

Bespoke transformation programmes available.

Opportunity

What could better conversion be worth?

Enter roughly what happens today. We’ll model what small, realistic improvements in conversion could mean.

Monthly website visitors

Enquiries per month

Average customer value (£)

Enquiry-to-customer conversion (%)

Where you are today

Estimated customers / month

5.4

Estimated website-generated value

£13,500

Visitor-to-enquiry rate

1.50%

Annualised value

£162,000

If conversion improved

+0.25 percentage points of enquiry rate(21 enquiries)+£2,250 / month
+0.5 percentage points of enquiry rate(24 enquiries)+£4,500 / month
+1 percentage point of enquiry rate(30 enquiries)+£9,000 / month

Illustrative scenario only. Results vary and no increase in revenue is guaranteed.

Find My Growth Gaps Book a strategy call

Client experience

This is what good digital delivery can feel like.

Clients see progress, decisions and status in one place — the same kind of portal we build for their customers.

Client portal — illustrative demonstration

Sample data

Project stage

Build

Technical SEO score

92 / 100

Integrations connected

4 of 6

Analytics status

Tracking live

Milestones

Discovery workshopComplete
Customer journey designComplete
Design direction approvedComplete
Build — core pagesIn progress
CRM & automation wiringIn progress
Launch readiness reviewScheduled

Current priorities

Approve service page copy for two landing pages.
Confirm CRM pipeline stages before automation testing.
Provide booking availability rules for the scheduling flow.

Launch readiness

68% ready

Why Velvet Giraffe

Different on purpose.

Business first.

We solve the business problem before choosing the technology.

Built around customers.

The customer journey determines the digital experience.

AI where it matters.

We use AI to improve speed, experience and efficiency — not because it's fashionable.

No black boxes.

Clients should understand what they own and how it works.

Designed to improve.

We measure behaviour and refine what happens after launch.

FAQ

See the bigger picture.
Build the better business.

Height is just
a better view.

A website is only one part of the picture.

The Velvet Giraffe Growth System

Be Seen

Be Chosen

Convert

Connect

Automate

Improve

What’s your Digital Growth Score?

What could your business do differently?

Professional Services

Five outcomes, not a list of deliverables.

Meet Velvet Giraffe
Launch.

Four ways to work together.

Velvet Giraffe Launch

Digital Foundation

Growth Engine

Digital Operating System

What could better conversion be worth?

Where you are today

If conversion improved

This is what good digital delivery can feel like.

Milestones

Current priorities

Launch readiness

Different on purpose.

Business first.

Built around customers.

AI where it matters.

No black boxes.

Designed to improve.

The questions business owners actually ask.